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Home » Brand » Shapee

Shapee

The Shapee® Story

Back in 2013, Shapee® Founder Eaugene & Fion came across an idea to help modern ladies look good and feel confident by introducing Shapee® modern shapewear. After doing an intensive market research, they realised that traditional shapewear was far too expensive with old-fashioned design and not many modern ladies can afford to buy a shapewear. Therefore, Shapee® introduced modern shapewear which is designed to slim, smooth, and lift the bodyshape without compromising comfort or style for the modern woman. Clean lines, exceptional comfort and fit, uncompromised quality – this is what makes Shapee® the ultimate in modern shapewear industry.

 

Shapee® has actively participated in beauty fairs and baby fairs and successfully helped modern ladies and postnatal mummies lose inches effortlessly. In 2014, Shapee® expanded its distribution channel to Watsons Malaysia (400+ outlets) to further reach out modern ladies in Malaysia. In 2015, Shapee® was awarded by Watsons Malaysia’s HWB Award for the ‘Most Wanted Women & Men Slimming Wear’. In the same year, Shapee® was selected as one of the top 20 finalist in Alliance SME BizSmart Challenge 2015.

 

Fion is a mother of 3. Despite being unsuccessful in breastfeeding her first two daughters, she persisted and successfully breastfed his youngest son for 38 months. She developed a strong interest in baby and maternity industry over the years. By understanding breastfeeding mums deeply, Eaugene & Fion decided to launch breastfeeding and maternity products with the vision to bring joy, innovation and knowledge through every motherhood journey in September 2016. By December 2017, Shapee® has successfully penetrated into 100+ independent and chain baby stores in Malaysia. Shapee® seamless nursing bra was awarded by BabyTalk Reader Choices’ Award 2017 for the ‘Best Seamless Nursing Bra’. In the following year, another hero product, Shapee® Compression Wrap PLUS was awarded for the ‘Best Postpartum Belt’ by BabyTalk Reader Choices’ Award 2018. 

 

To date, Shapee® have been serving more than 100,000 mummies worldwide and it is still counting…

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20% off
Shapee Breast Therapy Thermal Pads / Thermo Pads 2pcs (3-in-1 therapy stimulate milk flow, soothe breast engorgement, mastitis)
Shapee Breast Therapy Thermal Pads / Thermo Pads 2pcs (3-in-1 therapy stimulate milk flow, soothe breast engorgement, mastitis)
RM27.90 RM22.30
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20% off
Shapee Classic Nursing Bra (M-XL)
Shapee Classic Nursing Bra (M-XL)
RM49.00 RM39.20
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10% off
Shapee Disposable Ladies Cotton Panties 4pcs (M-XL) Travelling & Pregnancy Wear
Shapee Disposable Ladies Cotton Panties 4pcs (M-XL) Travelling & Pregnancy Wear
RM10.90 RM9.80
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20% off
Shapee Handsfree Pumping Bra | Nursing Bra | Maternity Breastfeeding Bra Menyusu | BABY HERO STORE
Shapee Handsfree Pumping Bra | Nursing Bra | Maternity Breastfeeding Bra Menyusu | BABY HERO STORE
RM69.00 RM55.20
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10% off
Shapee Lacey Nursing Bralette [32-40A/B/C/D] Limited Edition Bralette Series - Breastfeeding & Maternity Bra
Shapee Lacey Nursing Bralette [32-40A/B/C/D] Limited Edition Bralette Series - Breastfeeding & Maternity Bra
RM89.00 RM80.10
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20% off
Shapee LacFree 2.0 Wearable Breast Pump 8oz - Lightweight Portable Wireless Handsfree 9 Level of Mode
Shapee LacFree 2.0 Wearable Breast Pump 8oz - Lightweight Portable Wireless Handsfree 9 Level of Mode
RM299.00 RM239.00
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20% off
Shapee Low Waist Maternity Briefs 3 PCS (M-XL) Maternity & Pregnancy Underwear
Shapee Low Waist Maternity Briefs 3 PCS (M-XL) Maternity & Pregnancy Underwear
RM42.90 RM34.30
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21% off
Shapee Luxe Nursing Bra - Premium Soft Fabric with Improved Non-Slip Straps (32B to 42G Cup) S / M / L / XL
Shapee Luxe Nursing Bra - Premium Soft Fabric with Improved Non-Slip Straps (32B to 42G Cup) S / M / L / XL
RM79.00 RM62.10
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10% off
Shapee Milkee Lab Rechargeable Lactation Massager Warming Vibration Waterproof - 1 Year Warranty
Shapee Milkee Lab Rechargeable Lactation Massager Warming Vibration Waterproof - 1 Year Warranty
RM129.00 RM116.00
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5% off
Shapee Overnite Disposable Sanitary Panties for Postpartum - 3pcs (FREE SIZE)
Shapee Overnite Disposable Sanitary Panties for Postpartum - 3pcs (FREE SIZE)
RM7.90 RM7.50
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10% off
Shapee Postpartum Mesh Panties (5pcs)
Shapee Postpartum Mesh Panties (5pcs)
RM13.90 RM12.51
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10% off
Shapee Thermal Sensor Breast Milk Storage Bag - 3.5oz / 5oz / 7oz / 12oz (25pcs)
Shapee Thermal Sensor Breast Milk Storage Bag - 3.5oz / 5oz / 7oz / 12oz (25pcs)
RM10.50 RM9.45
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